How We Market Your Home Online
There is no single real estate website that’s likely to enjoy more than a single digit percentage of searches performed by buyers looking for local properties. That’s because there are hundreds of real estate sites and they’re all fighting for searchers, but these searchers are also using a half dozen search engines or other resources to locate real estate in our area.
Why tell you this? We want you to learn about the power of “syndication,” and why Heart of Texas Real Estate and Management Co. spends significant resources, time and effort in syndicating your listing information to a great many real estate websites much larger and more heavily visited than any local real estate websites. We have systems in place to have your listing on dozens of websites, including Homes.com, Realtor.com, Trulia, Zillow, Lands of Texas, and others, and within days of your listing going live.
So, we are not relying on our own website search engine to be our only resource to sell your home through online marketing. Each of those sites to which we syndicate your listing will have links back to the original and complete listing.
- We take quality images of your home, which will showcase your property and are critical to Internet marketing. Studies have shown that buyers value high quality images more than any other feature of real estate listings.
- Virtual tours when appropriate are created for your property. Some properties are better marketed with still photographs, others with a slide show of stills, and some with a video and voice–over. We’ll work with you to produce the very best marketing approach for your property.
- Once a buyer gets to our site from these many conduits, we don’t just let them look and leave. We offer showings and other special information about the market and your property in exchange for their contact information. If we can get into direct contact with them, it’s going to increase our chances of selling your property to them.
Heart of Texas Real Estate and Management Co. gets a great deal of our listing business from referrals by our satisfied sellers, so don’t hesitate, let us get started in helping you today!